SPERM

No, the title of this post wasn't just to catch your eye, it is actually relevant I promise.

So this is an Ad campaign that I think even those not even remotely interested in Advertising will enjoy.

It's for a Japanese music channel called “Music saves tomorrow”. The brief was to show this music channel was the number one for new and emerging talent.  It was a TV and website campaign that displayed the future of music in an extremely literal way, highlighting the idea that the love of music is an innate, ingrained part of us from the very start of our lives.

That's the boring bit. 

The fun part is that they did it through the medium of DANCING SPERM. The logo they form at the beginning is for the music channel, after that the way they dance depends on who's sperm you get and what track you choose. It's all fun and games until you watch the 'making of' video, putting a face to all that potential offspring makes it a little bit awkward.